Digital Growth, Operations & Project Leadership

Delivered a comprehensive digital growth project spanning brand strategy, content marketing, SEO and CRO optimisation, funnel build, paid advertising across Meta and Google Ads, and web design. The work focused on strengthening brand positioning, creating content that supports visibility and engagement, improving website performance for both search and conversions, and building a streamlined funnel designed to guide users from awareness to action. Combined with targeted paid campaigns and a well-structured website, these efforts helped create a stronger online presence, attract qualified traffic, and support more effective customer acquisition and conversion.

Delivered an end-to-end eCommerce growth project covering web design and development, product sourcing, social media management, graphic design, paid advertising across Google and Meta, and branding. The work focused on building a visually engaging and conversion-ready online store, sourcing products aligned with the brand’s market positioning, and creating strong visual assets to support a consistent identity across digital channels. Social media management helped grow brand visibility and audience engagement, while targeted paid campaigns were used to drive qualified traffic, increase product exposure, and support sales. Together, these efforts helped establish a stronger brand presence and create a more scalable foundation for eCommerce growth.

Delivered social media management and paid advertising across Google and Meta to strengthen the client’s digital presence and attract more beauty bookings. The project focused on building a polished and engaging social media presence that showcased the makeup artistry brand, highlighted services and portfolio work, and connected with the right audience. Paid campaigns were used to increase visibility, drive qualified inquiries, and support booking growth by reaching potential clients actively searching for professional makeup services.

Provided performance-focused support for a dropshipping brand through product research, Facebook ads targeting, store optimisation, conversion optimisation, and design. The goal was to improve product selection, strengthen advertising effectiveness, and create a smoother, more conversion-driven store experience. In addition to these core areas, I also brought wider eCommerce and dropshipping experience that supported creative execution, testing strategies, and growth opportunities across the business.

Delivered Facebook social media management focused on growing visibility, engagement, and audience interest among small business owners. The work involved curating targeted content, creating compelling and shareable posts, and proactively reaching out to the right audience to strengthen page presence and encourage organic interaction.

Delivered Etsy store optimisation for a shop offering digital and physical invitations and signage, with a focus on refining product descriptions, improving listing appeal, and increasing conversion potential. The project helped create a more attractive storefront, better showcase product offerings, and support sales growth through stronger product positioning and presentation.